The Expert Word

In the age of the expert, fast fixes, like patches, are experts in fixing. Experts use words that filter down to everyone, so using the word makes you an expert even though the experts are just people disguising themselves in the word “expert”.
To be fair, words that sound familiar get familiar because everyone uses them, even though people don’t know what they mean, or they mean nothing but their sound. What does “mean” mean?  Their sound is their meaning. Their meaning is their sound. “Zeitgeist” has a great sound and is a good expert word.  However, “empower” is burning out, used one time too many on behalf of a downtrodden or anxious or self-doubting group with low self esteem – a group that needs help. People have been steering clear of “paradigm” for some time, although it’s hard to pinpoint exactly when the steering clear began. It’s a safe bet that it started being avoided like the plague when everyone became aware that it was so 1994. Yet “there you go” is sailing high, and for some reason “whatever” is still trucking and hauling.  The jaunty “Hey buddy” is getting hammered a bit, but it’s by no means down for the count. And “good job” is managing very well, thank you, somehow slipping through the cracks and patting kids on the back when they take a particularly good breath.  Someone even said it to me the other day as I puffed up a hill, and I’m no kid. “Whass up” is in its heyday. “Cool” seems indestructible, but “super” once did too and look what happened to it. As a precaution, many say “way cool”. Like getting a puppy when your dog gets older so you won’t be devastated when he or she dies. Precaution or backup? It’s a close call. Maybe take a poll. Whatever, however, don’t throw in the towel.

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About judyjablow123

In my youth I was a world class tournament golfer. I earned an MA in history at NYU, after which I knew I had had enough of academia. I have remained a student of history. I have a strongly personal - almost entirely negative- take on the contemporary pharmaceutical and mental health industries. That was the impetus for my Bluepolar blog, which will also include stuff on sports, history and anything else that strikes my interest.
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